MISSION
Bringing Japan and the world closer together.
01 Share the best of Japan with the world and attract international visitors to support the sustainable growth of our clients’ businesses.
02 Deepen global appreciation of what makes Japan special and help quality Japanese products reach international markets.
03 Discover the unique assets of Japan’s cities and regions, helping Japanese people rediscover the value of their culture and take greater pride in it.
04 Attract international visitors to regional Japan through overseas outreach, growing inbound tourism to support local economies and revitalize communities.
05 Create opportunities for people from Japan and around the world to connect naturally, encouraging mutual cultural understanding and contributing to a more diverse society.
VALUE
Client Profitability + Partnership × Ideas
Our first priority is helping our clients improve their profitability. Yet profit alone cannot sustain a business over the long term. Our approach is to work alongside our clients and proactively propose solutions, setting forward-looking goals and developing strategies that support sustainable business growth.
We share our expertise and go beyond simply presenting ideas. Together with our clients, we consider whether each proposal will truly meet their needs, working as a partner to deliver solutions that live up to their expectations.
CREDO
Keep learning.
Grow as an organization.
Our Principles
Learn from setbacks.
Grow as individuals and as a team.
Respect each other.
Help colleagues and partners achieve their dreams.
MEMBER
Background
Hitoshi Aoki began his career at Reuters Japan as a systems engineer working on global financial networks, including foreign exchange trading systems. He then spent five years as a systems manager at Reuters Singapore, leading projects to automate data center operations and managing a multinational team of around 30 people.
After studying business administration at a business school in the Netherlands, he joined Hitachi’s Strategic Business Planning Office. He launched several IT businesses using the company’s core technologies and helped develop new businesses in China, where he also planned and implemented investment and business incubation initiatives.
Following 11 years at Hitachi, he founded CRESON, drawing on his international experience and expertise in new business development to bring Japan and the world closer together.
Today, he leads inbound tourism services that introduce international visitors to Japan’s culture and authentic appeal. CRESON also helps Japanese businesses reach overseas markets through short-form video promotion and cross-border e-commerce.
