MISSION
Bringing the world and Japan closer together.
01 Contribute to the sustainable growth of our clients’ businesses by sharing the best of Japan and attracting international visitors
02 Help the world understand the true value of Japan and support the global expansion of quality Japanese products
03 Uncover valuable assets in urban and rural areas, reaffirm the richness of Japanese culture, and help instill greater pride in the people of Japan
04 Attract international visitors to regional areas through outbound initiatives, drive economic development through inbound tourism, and realize regional revitalization across Japan
05
Create spaces where Japanese and international people can naturally connect, fostering mutual cultural understanding
(Contributing to a more diverse society through cross-cultural exchange)
VALUE
Pursuing Client Value + Partnership × Proposal
At Creson, our top priority is delivering tangible value to our clients. However, pursuing profit alone does not lead to sustainable business growth. Our fundamental approach is to set forward-looking goals and develop strategies as a hands-on partner, working alongside our clients with proactive proposals.
At times, we share our expertise and know-how directly with our clients. At others, we go beyond simply delivering plans — we think together with our clients to ensure genuine satisfaction, and we continue to make proposals as a trusted partner committed to exceeding expectations.
CREDO
Foster a culture of
continuous learning
Internal Policy
Embrace failure as fuel
for personal and
organizational growth
Respect one another and
build a team that helps
each member’s dreams
come true
MEMBER
Hitoshi Aoki
【Interviews with Creson CEO Hitoshi Aoki】
①THE Leader — CEO & Corporate Interview Site
②JAPAN Forward — Sankei Shimbun English News
③THE WORLDFOLIO — International Business Online Media
Career Background
After graduating from university, Hitoshi Aoki joined Reuters Japan, where he worked as a systems engineer on global financial network systems, including foreign exchange trading platforms.
He then served as a systems manager at Reuters Singapore for five years, successfully leading projects such as the automation of the Asia data center. During his time in Singapore, he also managed a multinational team of approximately 30 staff members.
After returning from Singapore, he studied business administration at a Dutch business school before joining Hitachi, Ltd. in Japan. At Hitachi’s Strategic Business Planning Office, he led new business development initiatives, leveraging Hitachi’s core technologies to launch several new IT ventures.
In particular, during new business development in China, he not only drove business creation himself but also proposed new approaches to business development in emerging markets, planning and promoting innovative investment and incubation schemes.
After 11 years at Hitachi, Ltd., he founded Creson Co., Ltd. At Creson, he draws on his extensive international experience and expertise in new business development to lead inbound operations — offering authentic Japanese cultural experiences to international visitors — as well as outbound operations including overseas promotional campaigns using short-form video and cross-border e-commerce.
